About
I am a graduate of Cordwainers College at University of the Arts London with a degree in Footwear Design. While in my third year I spent a year working abroad at adidas within the Sports Style department. During this time I worked on colour and material packages for the Y-3 FW08 and SS09 footwear ranges as well as for the inaugural SLVR collection.
In 2011 I returned to adidas to work as a colour designer for Running, subsequently achieving promotion to team lead for the category.
Examples of my work have been featured on HypeBeast, Sneaker News, Forbes, Complex and Runners World.
Experience
SENIOR DESIGN MANAGER - COLOUR & MATERIALS
October 2015 to present: adidas AG
DESIGNER COLOUR - CREATIVE DIRECTION
April 2015 to September 2015: adidas AG
KEY RESPONSIBILITIES
> Manage the technical Design team for Global Running category
> Lead contact between Design, Marketing and Development
> Contribute to the creation of the Running color palette and maintain a consistent strategic application
> Create cross functional color merchandising and roll out's across both APP/FTW and cross category
> Colour CAD work including uploading to relevant internal systems
> Factory and market travel
> Liase between design, marketing and development to set deadlines and ensure all work is completed to timelines
> Presentation of seasonal colour concepts to Global markets (APP & FTW) twice yearly
TECHNICAL DESIGNER - CREATIVE DIRECTION
April 2011 to March 2014: adidas AG
KEY RESPONSIBILITIES
>Trend Forecasting
>Build color stories and color theories that can be presented and communicated back to individual markets
>Color and material work on multiple ranges within sports performance categories.
>Work with materials, marketing, developers and footwear designers to produce fresh and innovative products.
>Execute material and color stories to align to global direction
>Graphic design and application to CADs and shell patterns including direct communication with factories on graphic projects
Education
University of the Arts, London
2005 - 2009
Product Design & Development, Cordwainers Footwear
Electives in Styling and Styling the Product
---------------------------------------------------
Prince Henrys High School, Evesham
2003 - 2005
A-Levels: Textiles, Psychology & Drama
AS Level: Food Technology