I am a graduate of Cordwainers College at University of the Arts London with a degree in Footwear Design. While in my third year I spent a year working abroad at adidas within the Sports Style department. During this time I worked on colour and material packages for the Y-3 FW08 and SS09 footwear ranges as well as for the inaugural SLVR collection.
In 2011 I returned to adidas to work as a colour designer for Running, subsequently achieving promotion to team lead for the category.
Examples of my work have been featured on HypeBeast, Sneaker News, Forbes, Complex and Runners World.
> Manage the technical Design team for Global Running category
> Lead contact between Design, Marketing and Development
> Contribute to the creation of the Running color palette and maintain a consistent strategic application
> Create cross functional color merchandising and roll out's across both APP/FTW and cross category
> Colour CAD work including uploading to relevant internal systems
> Factory and market travel
> Liase between design, marketing and development to set deadlines and ensure all work is completed to timelines
> Presentation of seasonal colour concepts to Global markets (APP & FTW) twice yearly
>Build color stories and color theories that can be presented and communicated back to individual markets
>Color and material work on multiple ranges within sports performance categories.
>Work with materials, marketing, developers and footwear designers to produce fresh and innovative products.
>Execute material and color stories to align to global direction
>Graphic design and application to CADs and shell patterns including direct communication with factories on graphic projects
University of the Arts, London
2005 - 2009
Product Design & Development, Cordwainers Footwear
Electives in Styling and Styling the Product
Prince Henrys High School, Evesham
2003 - 2005
A-Levels: Textiles, Psychology & Drama
AS Level: Food Technology